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A Change of Brand from HGFA to SAFA – Moving Brands Online

We were approached to assist HGFA , the Hang Gliding Federation of Australia to move their brand to their new incorporated name SAFA (Sports Aviation Federation of Australia)

hgfa becomes safa This massive move online is one that all entities must consider carefully.  Simply building a new site and hoping all will move is not something that we or Google or Bing recommends.  Even with the growth of AI, the lag between valuable links (and visitors) disappearing for the known brand and hopefully reappearing for the new, is not something to gamble with.  It can be a long term negative legacy if not done properly and well.

HGFA has been a trusted industry representative for many years.  The change of name more adequately reflects their members needs and so it was needed.   We were bought it to assist the process and oversea all that must be done to achieve the best results.

We are working on the migration at the moment and hope to see their great brand search migrate over time to ensure they maintin helping those who fly..

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