A Brand Transition for Coffee Bella to Bella Manufacturing.
After many years, Coffee Bella has a new name. Bella Manufacturing is launching. The business has tried a couple of dedicated names to better identify with their target market. That market is the premium and custom Australian designed and built food and catering vehicle market.
Many terms spring to mind for this award winning company, mobile catering vehicles, catering vehicles Australia, food trucks, catering trailers, coffee carts, mobile catering. Which do you choose to rebadge your very successful products. In the end, it came down to keeping the Bella and adding what they did. Manufacturing! Bella Manufacturing was born.
With excellent research in market, a very clever Marketing team and motiviated principals, the decision was made and then all was needed was a new domain and site, and of course the successful migration of the old site and its retirement from the search market. This is where Website Essentials came in.
We were involved from the start, not so much with the name, but with advice on the project, the technical requirements, and most importantly, the maintenance and continuance of very valuable traffic from all those happy customers and searchers over the years that know and trust Coffee Bella. A comprehensive and stepped plan, with roll back options is in place for this large transition. Brand changes are never easy, and brand changes on search can be a great success or a dismal failure. We know about the failures, because we get called in to fix them a lot!
We look forward to this exciting project for Bella Manufacturing and to not only help with the transition, but also help grow their market, leads and sales from their new brand and new site at Bella Manufacturing. Australia’s leading custom manufacturer of high quality food, catering and refreshment vehicles..